About Planktober


It only takes 5 minutes a day!

#everybodycounts #planktober


Planktober is a fundraising initiative by Touched by Olivia to support the core of our society: our local communities. It is a social movement that communities are crying out for as people are looking for ways to re-connect and feel included.

The idea is simple. For the month of October, Touched by Olivia is asking people to raise money by planking – getting up on your elbow, pointing your toes and really building up your core!! The money raised will help create new community hubs, which create a sense of community and belonging, with our first hub “The Living Room” earmarked for Five Dock, Sydney, thanks to a partnership with the City of Canada Bay Council.

We know that:

  • Many Australians are being left behind as more of us are experiencing the negatives impacts of social isolation
  • Disability affects 1 in 5 Australians yet the social support strategies do not extend far enough
  • Loneliness, anxiety and depression are rapidly rising with 3 in 5 Australians experiencing these feelings on a weekly basis
  • Suicide rates are also rising and many lives are on the brink
  • Charities can’t keep us by themselves, they need to work together

Increasing health care measures can only succeed if the social supportive environments in which we live are there in the first place . If we as a community are serious about tackling the epidemic of anxiety, depression, disability exclusion, loneliness and social isolation, then we need to take positive action to create and activate meaningful partnerships and place based strategies.

With community at our core, planking is the perfect option. A strong core enables us to support our bodies. Similarly, a strong community enables us to support the people who live within it.

Collectively our goal is to reach 1 million minutes of planking and raise a stash of cash in the process! It sounds hairy but if you do the math, it’s only 6452 (ish) people planking for 5 mins a day. Hopefully the donations that flow through are generous, with 100% of the money raised going directly to supporting this social movement. The simple fact is, the more people we get planking, the more communities we can reach out to.

Why are we doing this?

We want to join together with other charities to rebuild and rejuvenate our communities by repurposing spaces – dusty Council halls, disused sporting sheds – to bring communities together and provide employment opportunities particularly for those facing barriers. A place for everyone, where everyone is welcome. Touched by Olivia is committed to being an active enabler within community and building partnerships that will amplify its social impact. Our communities need a core. When people with different challenges but also a range of skills, and opportunities come together what we see is a sense of purpose and belonging which is really, really valuable.

TBO has a track record of creating vibrant places that bring communities together. We have built over 35 inclusive playspaces around Australia, which allow children of all abilities and their parents and carers to come together. We started in Five Dock, Sydney and in 2009 opened the first truly inclusive playspace in Australia called Livvi’s Place. Ironically, our first "Living Room” will be built by the community right back where we started. The funds raised through Planktober will be used to drive connections between Councils, charities, communities and academics around the country to bring this vision to life starting in Five Dock and rippling across to other communites around Australia.

This new social movement also focuses on creating more social enterprise opportunities and place activations within communities. Typically charities tend to work in isolation so Touched by Olivia wants to establish a Charity Collective to bring like minded organisations together for a shared purpose. This will allow us to have closer contact with the people we support, amplify the social impact through economies of scale and to generate millions of dollars in social value.

Touched by Olivia started this collective thinking before COVID. It was driven by a desire to revitalise and enhance what was already going on in the community. Now with COVID impacting every aspect of our life, Touched by Olivia sees this movement as a critical platform from which to rebuild and rejuvenate our communities where spaces are repurposed and social enterprises are thriving under a collective service offering.

Planktober is a fun and easy way to raise funds. Everyone can get involved. It also signals the start of a vital conversation. What do people want to see in their community, and how can we work more collaboratively to drive community connections and create a more inclusive environment? By partnering with charities, and organisations such as councils, which are often the guardians of these spaces, Touched by Olivia can be the facilitator that brings this collective together.

Justine Perkins, Founder of Touched by Olivia particularly loves this quote: “In a world where the social fabric seems to be rapidly fraying, the economy is uncertain and the future of the planet is at risk, is there a better way to hit the reset button than to come back to the neighbourhood level and begin to genuinely rely on one another.” Amanda Abrams

Justine goes on to say, "This is a movement that has to happen. We have no choice but to look after one another. Imagine the joy we can create if whole communities work together to bring our vision of a Living Room to life where everybody counts and everybody belongs. We've done this before with our playspaces, and we will do it again!"

Just as every person counts, so too does every minute. By planking you will help us reach our goal of 1 MILLION MINUTES of collective planking, You can challenge yourself, challenge others and really make a positive impact on the people within your community. Planktober is a fun campaign that everybody can do. So, what are you waiting for? Register through the website, spread the word and get ready to GET. YOUR. PLANK. ON.

To get your plank on go to www.planktober.org If you are interested in sponsoring our campaign or would like to activate your community, please contact justine@touchedbyolivia.com.au